Mune studio iri pakati peParis, vagadziri veheti vanoshanda nesimba kumadhiri avo pamachina ekusonesa ane makore anopfuura makumi mashanu. Ngowani, dzakashongedzwa neribhoni dema, pamwe nematsuro, tsuro dzebhero uye dzimwe ngowani dzakapfava, dzakagadzirwa mumusangano mudiki waMademoiselle Chapeaux, mucherechedzo wakaberekwa makore matanhatu apfuura akatungamira ngowani Renaissance.

Mumwe anochinja maitiro ndiMaison Michel, rimwe remazita makuru uye anokurumidza kukura mumaketi ekupedzisira, ayo akavhura boutique kuPrintemps muParis mwedzi wapfuura. Izvo zvinotevera zvinosanganisira Pharrell Williams, Alexa Chung naJessica Alba.

"Nguwani yakava kutaura kutsva," anodaro Priscilla Royer, director director weye chanel's label. Neimwe nzira, zvinoita senge nyora nyowani. ”

MuParis muma1920s, pakanga paine chitoro cheheti pamakona ese, uye hapana murume kana mukadzi anozviremekedza akabva pamba asina ngowani. Hat chiratidzo chehunhu, kwete panguva iyoyo kana nzira inoenda kune yefashoni yenyika: vazhinji vanogadzira milliner vanozoguma vava mugadziri wemafashoni, kusanganisira Gabrielle chanel (zita rake anonzi miss Coco ane mukurumbira), kanu Lanvin (Jeanne Lanvin) uye (2) zana ramakore rapfuura Ross bhero tembere (Rose Bertin) - ndiye Maria. Antoinette Queen (Mambokadzi Marie Antoinette) musoni. Asi mushure memubato revadzidzi ra1968 muParis, vechidiki veFrance vakasiya tsika dzevabereki vavo vachida rusununguko rutsva, uye ngowani dzakadonha.

Pakazosvika ma1980, echinyakare zana ramakore rechi19 matekiniki ekugadzira nguwani, senge kusona ngowani yemashanga uye kupisa ngowani yemvere, zvakange zvangonyangarika. Asi ikozvino, kuzadzikisa kudiwa kuri kukura kwemaoko, maheti espoke, hunyanzvi uhu hwadzoka uye hwakamutsidzirwa nechizvarwa chitsva chevavengi.

Musika weheti unokosheswa pamadhora gumi nemashanu emadhora pagore, sekureva kwaEuromonitor, kambani yekutsvagisa musika - chidimbu chemusika webhegi wepasi rose, unokosheswa kuita $ 52bn.

Asi vanogadzira ngowani vakaita saJanessa Leone, Gigi Burris naGladys Tamez vese vari kukura nekukurumidza, nemirairo inodururwa ichibva kumativi ese epasi, kunyangwe vasiri muParis asi mumakorokota makuru ane mafashoni seNew York kana Los Angeles.

Vatengesi muParis, London neShanghai vakatiwo vakaona kuwedzera kukuru mukutengesa ngowani. Ose maviri maLe Bon Marche uye eprintemps, iwo ekumusoro-ekupedzisira madhipatimendi eParis ane zvitoro zveLVMH Moet Hennessy Louis Vuitton, vaona kuwedzera kwekudiwa kweheti kuvarume nevakadzi pamusoro pemakamuri matatu apfuura.

Rival lane crawford, ine zvitoro muHong Kong uye mainland China, yakati ichangowedzera nguwani dzayo nezvikamu makumi mashanu kubva muzana uye kuti ngowani dzave imwe yemafashoni ayo anotengesa zvakanyanya.

Andrew Keith, sachigaro wekambani, akati: "Masitayera akakurumbira anowanzo kuve eanodzokororwa ekare - fedora, panamas uye brim yevarume nevakadzi. "Takambova nevatengi vanoti vanofarira kupfeka ngowani pavanenge vasina kusununguka, nekuti zvakajairika uye zvakajairika, asi zvichiri zvine mutsindo uye zvine mutsindo."

Mutengesi wepamhepo net-a-porter anoti fedoras vachiri vatengi vavo 'vanofarira ngowani maitiro, kunyangwe paine ichangoburwa spike mukutengesa kweasina kujaira ngowani uye beanie ngowani.

Lisa Aiken, director fashoni director we net-a-porter, inova chikamu che milan-based Yoox net-a-porter group, akati: "vatengi vari kuva neushingi uye chivimbo mukutanga maitiro avo vega." Iyo nharaunda ine kukura kukuru mukutengesa ngowani yaive Asia, nekutengesa ngowani kuChina kuchikwira zvikamu gumi nezvina muna 2016 kubva panguva imwecheteyo gore rapfuura, akadaro.

Stephen Jones, london-yakavakirwa ngowani dhizaini uyo akatanga zita rake uye akabatanidza zvigadzirwa zvemadzimai akati wandei zvitoro zvinosanganisira dior naAzzedine Alaia, anoti haana kumbobvira akabatikana zvakadaro.

Akawedzera kuti: “ngowani hadzisisina kukosha. Inoita kuti vanhu vataridze kutonhorera uye varipo zvakanyanya. Ngowani yaizowedzera mwenje unopenya munyika yanhasi isinganyari uye inotya. ”